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Born in Kuala Lumpur, MSPUIYI first captured public attention through Instagram and later OnlyFans, where her bold, unapologetic content shattered conservative norms. Her "title" is not bestowed by traditional media or awards; it is self-constructed through millions of followers, viral headlines, and a brand identity rooted in sexual liberation and luxury aesthetics. Understanding this title is key to understanding her career—because in the world of MSPUIYI, the persona is the product. The Rise of MSPUIYI: Unpacking the Social Media

Her ultimate career goal seems to be legitimacy without apology—earning the same respect as any entrepreneur while retaining the edgy brand she built. Her ultimate career goal seems to be legitimacy

This paper examines the career trajectory of Siew Pui Yi, professionally known as Ms Puiyi, as a case study in modern digital labor, creator monetization, and personal branding. Navigating the intersection of traditional modeling, adult content creation, and mainstream music/entrepreneurship, Puiyi represents the evolution of the "influencer" from a mere content creator to a multi-faceted business entity. This study explores how creators reclaim agency over their narratives in the face of digital extortion, transition between heavily stigmatized and mainstream markets, and leverage social media attention to fund physical and digital business ventures. 📑 Proposed Paper Structure 1. Introduction