Overview: While not a direct Telugu original, Varasudu (the Telugu dub of Tamil star Vijay’s Varisu) was treated as a major Sankranthi release by the distributors. The film featured Vijay as the youngest son of a wealthy businessman who must reunite his fractured family. With a strong Telugu director (Vamshi Paidipally) and lead actress (Rashmika Mandanna), the film was heavily promoted in Andhra Pradesh and Telangana.

Sankranthi Release Telugu Movies 2023: A Complete Box Office Breakdown & Review Roundup

The Sankranthi festival is often referred to as the "Pongal for the Box Office" in the South Indian film industry. For Tollywood, the harvest season is not just about kites, bonfires, and sugarcane; it is a high-stakes battleground where the biggest stars clash for festive dominance. The Sankranthi release Telugu movies 2023 lineup was one of the most anticipated and chaotic in recent history.

Waltair Veerayya: Releasing on January 13, this action-comedy featured Chiranjeevi as a notorious smuggler and included a significant extended cameo by Ravi Teja. Despite mixed critical reviews, it emerged as the definitive commercial winner of the season, grossing approximately ₹236 crore worldwide. Its success was bolstered by its vintage entertainment value and strong performance in the US market.