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1. The "Mom Test": A good rule of thumb is to never post anything you wouldn't want your mother or your boss to see. If you want to share risky or highly personal content, utilize "Close Friends" features or private accounts separate from your professional identity.
2. Consistency Over Virality: Virality is often luck; consistency is work. Posting valuable insights regularly is better for career longevity than chasing a fleeting viral moment.
3. Audit Your Presence: Google yourself regularly. See what the internet says about you. If the top results aren't professional, work to bury them with positive, career-focused content.
4. Value-Add Content: Before posting, ask: Does this inform, entertain, or help my network? If the answer is no, reconsider the post.

Emily's success on social media also caught the attention of her employers, who were impressed by her ability to build a personal brand and establish herself as a thought leader in her industry. She was soon promoted to a leadership role, where she was responsible for developing and implementing social media strategies for the company.

1. Is it ethical for employers to reject a candidate based on a private social media post that was leaked?
2. How should universities prepare students for the reality of "digital resume" building?