Momxxx190725georgielyallandbabynichols «Essential · MANUAL»

The Shift: How We Consume Entertainment Today In the past, entertainment was a scheduled event. You sat down at 8:00 PM to catch a sitcom or headed to the theater for a summer blockbuster. Today, popular media

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• The global entertainment market is projected to reach $1.4 trillion by 2025 (Source: PwC)
• Streaming services have reached 70% of US households (Source: eMarketer)
• Social media influencers have an average engagement rate of 2.2% (Source: Influencer Marketing Hub)

Social Media and Online Content: