It sounds like you’re referring to the book Logo Modernism by Jens Müller (or the associated visual archive). While I can’t provide a direct PDF (due to copyright), I can point you toward legitimate ways to access it or summarize why the article you saw might call it "interesting":
: Critics and designers praise its sheer scale and "encyclopedic" nature. It serves as an immense source of inspiration for modern designers looking to create timeless, functional logos. Physical Format
The book is thoughtfully organized into three primary chapters based on the defining elements of the marks: Logo Modernism - sciphilconf.berkeley.edu logo modernism pdf
IntroductionThe era between 1940 and 1980 marked a revolutionary shift in visual communication, moving away from illustrative, decorative design toward cleaner, more minimalist approaches. Logo Modernism encapsulates this shift, documenting a period where the "modernist" movement—characterized by functionalism, geometric purity, and corporate identity—became the standard for a rapidly expanding global economy. The book acts as a design archive showing how designers utilized, and often perfected, the art of simplifying complex corporate stories into minimalist visual symbols.
In the world of graphic design, few resources are as revered or as comprehensive as "Logo Modernism: A Guide to the International Trade Mark, 1940–1980." Whether you are a student, a seasoned brand identity designer, or a historian, accessing the contents of this volume—often sought after as a PDF—provides an unparalleled education in the power of reduction. It sounds like you’re referring to the book
Find Instant Inspiration: Its vast collection serves as a quick way to find ideas for clean, sophisticated concepts.
Study Timeless Principles: The logos within demonstrate that simplicity often leads to greater longevity and brand recall. Formal: departures from strict modernist rules
If you truly cannot afford it: