PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
Title: The Complexities of Love: Forced Relationships and Romantic Storylines in Kannada Cinema
In the 1950s and 60s, a "paperback revolution" in Kannada publishing, led largely by women writers like and kannada lovers forced to have sex clear audio 10 mins
In essence, Kannada romantic storylines serve as a critical commentary on the Female Symbolic—the limit of rational, male-dominated societal structures—by centering on the persistent and often painful emotional realities of its characters. Kannada love stories - IMDb Title: The Complexities of Love: Forced Relationships and
Kannada cinema, also known as Sandalwood, has gained immense popularity over the years, not just in Karnataka but across India. One of the key factors contributing to its success is the captivating storylines, especially when it comes to romantic tales. Among the various themes explored in Kannada films, forced relationships and romantic storylines have emerged as a recurrent and intriguing motif. This article aims to delve into the world of Kannada cinema, exploring why forced relationships and romantic storylines have become a staple in the industry and what makes them so endearing to the audience. Among the various themes explored in Kannada films,
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
