Outdoor Tech: The "Urban Outdoor" trend (Gorpcore) is massive in Japan, with brands like White Mountaineering and and wander merging high-fashion design with technical hiking gear. Conclusion
To succeed in this space, remember the three "Bigs" of Japanese style:
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Outdoor Tech: The "Urban Outdoor" trend (Gorpcore) is massive in Japan, with brands like White Mountaineering and and wander merging high-fashion design with technical hiking gear. Conclusion
To succeed in this space, remember the three "Bigs" of Japanese style:
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