House of Lux is more than just a brand; it is a global icon that has defined the intersection of affordable luxury and sensory indulgence for nearly a century. Launched by Unilever in 1925, Lux was pioneered as the "toilet soap of the stars," famously utilizing Hollywood endorsements to bring the glamor of the elite into the everyday bathrooms of millions.
Year 1: Launch core ready-to-wear and leather lines; open one flagship; build e-commerce.
Year 2: Introduce home & lifestyle; begin selective wholesale to premium boutiques.
Year 3: Expand flagships to two more cities; start bespoke program.
Year 4: Launch refurbishment hub and formal sustainability report.
Year 5: Global wholesale partnerships and limited manufacturing verticalization to secure key materials. HOUSE OF LUX
Open the door to luxury. 🗝️
Security and Trust
Welcome to House of Lux: A Comprehensive Guide House of Lux is more than just a