Exclusivity often comes from the "live" element—performances that cannot be replicated elsewhere. If you are looking for unique local entertainment, several high-profile events are currently scheduled in Ahmedabad: Theatrical Epics Mahabharata - The Epic Tale (Revived)
Popular media is now a feedback loop. The exclusivity creates FOMO (Fear Of Missing Out). The FOMO creates social media chatter. The chatter becomes trending topics. The trending topics recruit new subscribers to the platform where the full exclusive lives.