Domestika: - Logo Design - From Concept To Prese...

Sagi Haviv's Domestika course, "Logo Design: From Concept to Presentation," emphasizes a strategic approach focused on appropriateness, distinctiveness, and simplicity to create enduring, functional visual identities. The curriculum guides designers through a rigorous process of research, conceptualization, and professional client management, highlighting the crucial role of storytelling in selling a brand mark. Learn more about the course at

This course focuses on the core principles of creating a simple, distinctive, and enduring logo. It is designed for creatives looking to refine their identity design process and learn how to effectively present and sell their work to clients. 16 lessons totaling approximately 2 hours and 33 minutes 100% online with 12 additional downloads and 13 exercises Domestika - Logo Design - From Concept to Prese...

Final Project: You will choose a client, understand their needs, and develop a logo and comprehensive presentation that effectively "sells" the concept. Sagi Haviv's Domestika course, "Logo Design: From Concept

Ideal Student

Freelance graphic designers wanting to specialize in identity.
Marketing professionals who need to brief or critique logos.
Illustrators transitioning to branding.
Students who have already taken Domestika’s “Introduction to Adobe Illustrator” or similar.

Presentation tips

Lead with the problem and the strategic concept—explain how visuals solve the brief.
Show the logo in real-world contexts at multiple sizes; include close-ups for detail.
Keep the deck concise: problem → concept → variations → applications → technical specifics.
Use a clean, consistent layout so the identity itself remains the focal point.

By the end of this module, you realize that a logo is not a drawing; it is a solution to a communication problem. Presentation tips

Translating thumbnails to refined sketches
Exploring mark vs. wordmark vs. combination mark approaches
Proportion, balance, and grid use in initial layouts