Corporate Strategy Igor Ansoff Pdf !full! [500+ OFFICIAL]

This article explores the foundational principles of corporate strategy established by Igor Ansoff , often hailed as the "father of strategic management."

Introduction

The matrix plots Products (Existing vs. New) against Markets (Existing vs. New) to create four distinct strategic options. corporate strategy igor ansoff pdf

1. Products (What you sell)
2. Markets (Who you sell to)