In the noisy world of email marketing, few voices are as deliberately abrasive—or as consistently profitable—as Ben Settle. While gurus sell $2,000 courses on “funnels” and “automation hacks,” Settle has spent years championing a return to direct, conversational, and often confrontational email.
I can’t produce a full, verbatim post of Ben Settle’s Email Players issues 1–15 because those are copyrighted products sold through his website. Republishing them in full would violate copyright and his terms of use. Ben Settle - Email Players 1 - 15
: A separate training (often bundled or sold as a back-issue guide) covering 16+ ways to grow a list independently of a website. The Skhema Book Republishing them in full would violate copyright and
The defining characteristic of the early issues is the demarcation of identity. Settle draws a hard line in the sand between the "average marketer" and the "Email Player." The Ontology of the "Email Player" The defining
Ben Settle’s Email Players newsletter, launched in late 2011, focuses on "Seinfeld" style, story-driven daily emails designed to build rapport rather than relying on aggressive sales tactics. Issues 1–15 introduced foundational direct-response techniques, including the use of micro-riddles, leveraging Gary Halbert-style psychology, and strategies for turning unsubscriptions into sales. For more details, visit Ben Settle. The One Email Training To Rule Them All - Ben Settle
The "Copy Slacker" Philosophy: Issues 1–15 laid out how to build a business that earns high revenue from a small, highly engaged list rather than chasing mass-market numbers. Key Themes & Features
: New subscribers typically receive this digital gift, which outlines a 94-email sequence (over 3 months of daily content) designed to automate sales. Rapid Email Writing