Rory Sutherland’s Alchemy: The Surprising Power of Ideas That Don't Make Sense
Use the opponent's weight against them.
For those looking for a 1-page PDF summary, these are the essential "rules" of alchemy Sutherland advocates: alchemy rory sutherland pdf
Satisficing: Realize that humans don't want the "best" possible outcome; they want to avoid the "worst" possible outcome. Where to Find Guides and Summaries Rory Sutherland’s Alchemy: The Surprising Power of Ideas