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If you have been anywhere near business Twitter (X), YouTube, or the entrepreneurial side of TikTok in the last year, you have seen his face.
| Level | Magnet Type | Example | Show-Up Rate | | :--- | :--- | :--- | :--- | | Low | "Educational" PDF/Checklist | "10 Tips for Fitness" | 20-30% | | Medium | "Tool/Calculator" | "Profit Margin Calculator" | 40-50% | | High | "Micro-Workshop / Challenge" | "3-Day $1k Lead Challenge" | 70-80% | -100M Leads PDF by Alex Hormozi
Why it works: It promises a specific result, a compressed timeline, and removes the objection. The “-100M Leads” PDF by Alex Hormozi: A
A lead isn't a lead unless it is convertible. A PDF download of a random book is a "low-quality lead." A video watch that ends with a specific offer for a high-ticket service is a "Hormozi-quality lead." Volume: How many people see your offer
The 3 Types of Lead Magnets (Hormozi’s Hierarchy):